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Can blog posts sidestep traditional ethics rules governing advertising?

Increasing numbers of attorneys are using blogs to post brief articles or comments on a variety of subjects online, the State Bar of California's professional responsibility committee says.

The blogs "run the gamut from those having nothing to do with the legal profession, to commentary on legal issues and the state of the justice system, to self-promoting descriptions of the attorney's practice and courtroom successes, to overt advertisements for the attorney or her firm."

But under what circumstances does blogging become subject to Rules of Professional Conduct governing attorney advertising? That was the question addressed by the . . .

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